Content Specialist

Job Description

Airalo is a pioneering eSIM store, facilitating global connectivity across 200+ countries and regions. As a travel-tech enterprise, we’re revolutionizing the telecommunications sector with innovative digital services. Operating within an inclusive and diverse environment, our team spans over 50 countries and six continents, united by our commitment to transforming connectivity experiences worldwide.

About the Role:

As a Content Specialist at Airalo focusing on the Arabia & Africa regions, you will collaborate closely with Growth, User Experience, Brand, and Regional divisions. Your role entails implementing best practices to craft long-form blog articles, web and social content, technical video scripts, SEO, and ASO strategies. You’ll be instrumental in developing and executing content strategies while leveraging AI for scalable content creation. This position reports to the Content Manager (Arabia) and involves remote work.

Key Responsibilities:

  • Develop and execute content strategies aligned with Airalo’s regional targets to drive engagement across digital platforms.
  • Assume full ownership of blog content, focusing on traffic growth for Arabia and Arabic content through writing, SEO research, and publication scheduling.
  • Create compelling and informative content, ensuring readability and relatability to diverse audiences.
  • Optimize content for search engines and app stores, consistently striving for high rankings.
  • Proficiently navigate Content Management Systems and utilize analytics tools to analyze website traffic and user engagement metrics.
  • Maintain brand voice consistency across all channels.
  • Determine optimal distribution channels for content and strategize content repurposing for various platforms.
  • Manage multiple projects, meet deadlines, and uphold high-quality standards.
  • Produce multimedia content, including blog posts, podcasts, social media content, and videos.
  • Collaborate with cross-functional teams in an agile environment to achieve objectives.


  • Bachelor’s degree with a minimum of 3 years’ experience in content creation, SEO, and ASO targeting B2C and B2B2C audiences.
  • Proficiency in AI utilization and experience in scaling content production.
  • Strong understanding of SEO and ASO best practices, with expertise in keyword research and analytics.
  • Demonstrated experience in end-to-end management of blog content.
  • Ability to create multimedia content and familiarity with relevant tools.
  • Fluency in Arabic and English, with exceptional verbal and written communication skills.

Preferred Qualifications:

  • Experience in writing app descriptions and titles using researched ASO keywords.
  • Ability to assess campaign performance, identify consumer behavior trends, and manage cost-per-acquisition targets.
  • Previous experience with international brands and agile cross-functional teams.
  • Background in the travel industry and knowledge of eSIM and GSMA-related technologies and services.

If you are interested in this position, please apply via the provided link. We appreciate your interest in joining the Airalo team.