Director of Demand Generation

Job Description

Toolio is dedicated to assisting retailers in navigating the intricate, competitive, and constantly evolving retail landscape to meet their customers’ demands effectively. Traditional merchandise planning, typically reliant on error-prone spreadsheets, is being revolutionized by accurate inventory planning, a critical aspect in today’s market. Toolio’s cloud-based merchandise planning platform is tailored to empower the next generation of retailers by automating essential workflows, providing real-time insights, and facilitating swift, data-driven merchandising decisions. Trusted by renowned brands like Bombas, Rothy’s, Skims, and Huckberry, Toolio is at the forefront of this transformation.

The Opportunity:

As the Director of Demand Generation, you’ll play a pivotal role in our Go-To-Market (GTM) strategy and growth initiatives, overseeing the demand generation program within marketing. Collaborating closely with Sales, Revenue Operations (RevOps), and Product teams, this position requires a blend of strategic vision and hands-on implementation, making it ideal for a results-oriented marketer driven by data.

Location: Brooklyn, NY, or Remote

In This Role, You Will:

  1. Define and Strategize: Develop and execute comprehensive strategies for demand generation, refining pipeline generation and ROI measurement in collaboration with the revenue ops team. Build and manage marketing performance dashboards and reporting systems with a focus on business impact.
  2. Strategic Execution and Collaboration: Take charge of the end-to-end process, ensuring alignment with Sales, RevOps, and Product teams to achieve business objectives. Develop lead lifecycle and nurturing mechanisms within our marketing automation tool, Pardot. Drive growth-oriented events and contribute to field marketing strategies.
  3. Growth Experimentation and Optimization: Lead the growth experimentation roadmap, exploring innovative approaches to unlock new growth opportunities. Drive meetings and pipeline generation at target accounts, execute Account-Based Marketing (ABM) strategies, and establish automated outbound engines. Oversee paid growth campaigns and initiatives, collaborating with advertising agencies.
  4. Cross-Functional Collaboration: Foster strong relationships across the company to facilitate effective collaboration and synergistic marketing efforts.

How Success Is Measured:

Success will be gauged by direct business impacts such as sourced meetings, pipeline generation, and ROI on marketing investments. Strategic contributions will be evaluated based on their alignment with Toolio’s growth objectives and market positioning.


  • Significant experience (4+ years) in B2B or B2B2C demand, growth, or marketing operations, preferably in a fast-paced, growth-stage environment.
  • Proficiency (4+ years) in managing paid media programs and marketing automation platforms (e.g., Salesforce Pardot, Hubspot).
  • Experience (3+ years) in marketing performance reporting with a focus on business impact metrics.
  • Strong collaboration and communication skills, with the ability to communicate effectively across different stakeholders.
  • Analytical skills and a demonstrated history of creative problem-solving.

Great, But Not Required Experience:

  • Retail or retail-tech industry experience.
  • Budget management experience.
  • Skills certification in paid media and/or marketing automation platforms.

Toolio offers a competitive base salary ranging from $100k to $150k, along with performance-based bonuses, early-stage equity, and comprehensive benefits.

Our Company And Founders:

Toolio is a distributed team headquartered in NYC with offices in Turkey, backed by top VCs and apparel industry executives. Founded in 2019 by Eytan Daniyalzade and Berk Atikoglu, serial entrepreneurs with over a decade of experience working together, Toolio aims to modernize merchandising platforms. Their previous venture, Stylr, was acquired by Walmart Labs in 2014, where they led teams responsible for innovative products like Sam’s Club Scan & Go and Walmart Pay.

Toolio is committed to fostering diversity and creating an inclusive environment for all employees.