E-Commerce Marketing Executive at Love, Bonito

Job Description

Love, Bonito stands as a digital-first enterprise with a mission to embolden and uplift the everyday Asian woman, fostering self-assurance. As Southeast Asia’s foremost womenswear label headquartered in Singapore, we extend our presence across Hong Kong SAR China, Indonesia, Malaysia, with a retail franchise in Cambodia. Moreover, we’ve ventured into global markets, including the Philippines and the United States of America.

Established in 2010, we take pride in our female-founded roots, boasting over 65% female representation in leadership positions (#girlpower!). Our journey includes a significant milestone of securing a US$50M Series C funding in 2021, propelling us toward our vision of becoming the most mindful global brand for the Asian female consumer, particularly focusing on product quality, community engagement, and immersive experiences.

With an array of exciting initiatives ahead, we seek individuals deeply passionate about effecting change to join our vibrant team, promising a workplace free from corporate bureaucracy.

The Role:

As a key contributor, you’ll shape Love, Bonito’s global brand strategy, narrating our story across diverse markets through brand campaigns and various digital and retail platforms. Collaborating closely with the Assistant Brand Manager, you’ll be instrumental in amplifying our brand presence globally, spanning e-commerce platforms, loyalty programs, social media, marketing endeavors, and events. Your role involves fostering connections with women worldwide, driving brand performance and engagement.

Your Profile Should Include:

  • A fervent dedication to marketing and storytelling, coupled with a keen understanding of consumer behavior
  • Strategic thinking with a customer-centric approach, blending creativity with analytical prowess
  • Genuine enthusiasm for our brand and mission, embracing the realms of fashion and our women-centric community
  • A mindset of ownership and performance-driven mentality, coupled with innovative problem-solving abilities
  • Proficiency in effective communication with internal and external stakeholders, fostering robust relationships across functions and hierarchies
  • Alignment with our brand values: People Matter; Go Above & Beyond; Be Bold, Be Creative; Always Keep It Real; We’re Better Together; Growth Mindset!

Key Responsibilities:

  • Coordinating website content management in collaboration with Creative teams
  • Ensuring seamless global implementation of changes across all platforms
  • Tracking, analyzing, and optimizing online marketing efforts, leveraging insights from user behavior and sales data
  • Collaborating with merchandising and product teams to enhance customer experience and optimize product pages
  • Supporting AB testing and rollout of new features on the brand website


  • 1-2 years of relevant experience in marketing or communications, preferably in omnichannel or direct-to-consumer marketing
  • Proficiency in leveraging various marketing channels and planning end-to-end marketing campaigns
  • Basic copywriting skills and proficiency in Microsoft Office and Google Suite
  • Ability to make data-informed decisions and familiarity with digital marketing analytics tools like Google Analytics
  • Comfortable working with e-commerce platforms and digital touchpoints
  • Relevant degree from a reputable university in business, economics, or related fields


  1. Flexible Work Arrangement:
    • Remote work flexibility
    • Hybrid work model with adjustable hours
  2. Staff Wellness:
    • Comprehensive corporate insurance coverage
    • Mental wellness support
  3. Learning and Career Development:
    • Access to learning resources and personal development funds
    • Leadership training for managerial roles
    • Dedicated time off for learning on Fridays
  4. #TeamLB Perks:
    • Staff discounts on Love, Bonito products
    • Corporate partnerships and employee recognition platform
    • Internal referral program