Growth Manager

Job Description

Are you a data-driven change agent who can transform user insights into impactful campaigns and drive measurable growth? If spearheading growth initiatives to achieve business success excites you, let’s connect!

At Awesome Motive, we’re the team behind popular web apps and business tools like All in One SEO (AIOSEO), OptinMonster, MonsterInsights, WPForms, and many others. Over 25 million websites rely on our tools to boost traffic, gain subscribers, and increase sales. We’re passionate about helping small businesses grow and compete with larger companies, and we believe marketing is key to fulfilling this promise.

Join our dynamic team to lead strategic initiatives across marketing channels aimed at acquiring, engaging, and retaining users. You’ll play multiple roles—strategist, analyst, campaign champion—all focused on accelerating our growth to reach more small businesses.

💡 Interested in applying?

🔍 Please follow the steps outlined in the “How to Apply” section at the bottom of this listing.

Attention to detail is one of our core values! Here’s what we’re looking for in an ideal candidate:

  • You leverage imperfect data to create and execute successful digital marketing campaigns and funnels.
  • You’re highly self-driven and curious, finding creative solutions to complex problems.
  • You can see the big picture while understanding the importance of small details.
  • You love creating systems, tools, and processes where none exist.
  • You’re passionate about digital marketing and customer acquisition.

Responsibilities include (but are not limited to):

  • Utilize content marketing, email and SMS marketing, pay-per-click, sponsorships, affiliate and partnerships, social media, and freemium software to drive sales.
  • Develop and implement both short and long-term processes to meet targets, focusing on process development and documentation.
  • Facilitate data-driven decision-making by collecting, analyzing, interpreting, and visualizing data to provide actionable insights.
  • Manage a team of growth professionals, ensuring team performance and cohesion.
  • Design and implement A/B tests to improve website conversion rates.
  • Create targeted landing pages for various channels and users.
  • Provide conversion-focused copywriting feedback for newsletters, websites, apps, plugins, and ads.
  • Execute high-visibility promotions across digital marketing channels.
  • Research competitors’ UI/UX trends and work with the team to develop new features.
  • Improve search engine rankings through strategic planning.
  • Develop and execute outbound marketing strategies.
  • Maintain familiarity with growth-related procedures and workflows.
  • Respond promptly to team queries and escalations.
  • Uphold and promote Awesome Motive’s core values.
  • Conduct research and proactively identify trends and process improvements.
  • Oversee PPC campaigns and keyword research.
  • Manage affiliate marketing and partnerships.
  • Supervise content marketing team members.
  • Document growth team processes and systems.

Requirements:

  • Over 4 years of experience in growth marketing for product-led/freemium SaaS, ideally in the B2B/SMB space, with a proven track record of driving business growth.
  • Proficient in SEO and content marketing, familiar with tools like Semrush, Clearscope, and Ahrefs.
  • Strong experience in copywriting and managing copywriters.
  • Expertise in email marketing best practices, including crafting campaigns and evaluating their effectiveness.
  • Knowledge of CRO, funnels, testing, and optimization for SaaS products.
  • Experience with PPC/paid advertising (Google Ads, Facebook Ads, Google Search Console).
  • Ability to build and maintain partnership relationships and manage an affiliate program.
  • Skilled in using GA (preferably GA4) and other digital marketing channels.

Bonus points if you have:

  • Experience with the admin area of self-hosted WordPress sites.
  • Experience with WordPress support.
  • Trained managers and had managers as direct reports.

Benefits:

Working with us offers a lifestyle choice rather than just a job. We provide:

  • Competitive salary.
  • Term life insurance and AD&D for full-time employees.
  • Health, dental, and vision insurance for full-time U.S. employees.
  • Health insurance for employees in various countries.
  • Remote work from home.
  • Unlimited PTO after 90 days of employment.
  • Paid holidays based on your location.
  • Paid maternity and paternity leave.
  • Reimbursement for necessary software, books, or courses.
  • Company travel coverage for annual retreats and team meetups.
  • Additional perks like an AM Welcome Box, yearly anniversary gifts, and a technology stipend.
  • The opportunity to solve meaningful problems and work with some of the best people in the industry.
  • A politics-free and supportive work environment.

Location:

This is a remote position, with our team spread globally. Our home base is in Florida, USA, and our operating hours are 9 am – 5 pm ET (UTC -5). Availability during a portion of these hours is required.

Inclusion Statement:

At Awesome Motive, we embrace diversity in all its forms, including background, experience, skills, and perspectives. We are proud to be an equal opportunity workplace, committed to equal employment opportunity regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, gender identity, veteran status, or any other protected status.

How to apply?

If this opportunity excites you, please submit your application!

In your cover letter, include:

  • Your experience in creating revenue impact through marketing.
  • Your experience in directly managing teams.
  • Your proficiency in programmatic SEO and an example of the impact you’ve created.
  • Your proficiency in GA4.

Don’t forget to proofread your application before submitting. This is your chance to stand out!

We will contact strong candidates shortly.

Thank you, and we look forward to hearing from you!

About the company:

We are the people behind WPBeginner, OptinMonster, MonsterInsights, WPForms, SeedProd, and more. Over 25 million sites use our software. We believe in creating excellent user experiences and are considered thought leaders in our space due to our rapid growth and innovation. Regardless of market conditions, Awesome Motive leads the way to help our customers gain a competitive edge.