Head of Marketing

Job Description

Risk Labs is the foundation and core team dedicated to building and expanding the UMA and Across protocol ecosystems.

What is UMA?

UMA’s optimistic oracle (OO) can record any verifiable truth or data onto a blockchain. UMA’s purpose is to be the definitive source of truth for blockchains to verify real-world data. UMA’s vision is to enable any verifiable truth to be recorded on-chain, trustlessly.

What is Across?

Across is a cross-chain bridge for L2s and rollups, secured by UMA’s OO. Across aims to fulfill crypto’s potential by enhancing the usability, accessibility, and efficiency of blockchains. Across’ vision is for intents to be the standard in cross-chain interoperability, settled by Across.

Where do you fit in?

We are seeking a Head of Marketing to drive the success of UMA and Across. You will lead and mentor a team of 4+ talented marketing managers, overseeing all aspects of the marketing team. With your visionary leadership, in-depth marketing expertise, and deep understanding of the crypto industry, you will develop data-driven strategies to strengthen protocol adoption, increase brand awareness, and expand our user base, followers, and token holders. We value marketing’s function and recognize its unique challenges in crypto. We need someone strategic, hands-on, and committed to bringing world-class marketing efforts to these complex protocols, making them known, loved, and adopted by the masses.

Responsibilities

  • Alignment: Structure OKRs/KPIs for individual and team success, aligning the marketing organization with leadership, product, and sales.
  • Strategy Creation: Develop a comprehensive marketing playbook that guides each brand and product to execute flawlessly, adaptable for their unique product, market positioning, and users.
  • Efficient Execution: Collaborate with your team and cross-departmentally (product, sales, ops) to deliver strategies, campaigns, and playbooks efficiently and competitively.
  • Data-Driven Decision Making: Analyze market trends, competitor activities, user behaviors, and community involvement to inform and optimize the marketing playbook.
  • Leadership & Collaboration: Lead, coach, and support a team of top-tier marketing and community managers. Foster a tight, collaborative relationship with sales and product teams.
  • Budget Management: Propose and manage a marketing budget, providing strategic rationale for events, campaigns, and other resources, with regular ROI reports.
  • Community and Marketing Advocacy: Advocate for community and marketing efforts on a product and organizational level, helping grow a world-class marketing and community team.

Requirements

  • 5+ years of executive or leadership-level marketing experience.
  • 2+ years of experience in crypto (preferably DeFi) or a very related industry.
  • Ability to use technical knowledge and deep understanding to collaborate with the technical product and sales team, and convey complex concepts to any audience.
  • Deep understanding of industry-standard tools/tactics: Twitter, Discord, governance forums, IRL events.
  • High EQ and proven leadership abilities, fostering a culture of kindness and industry ethos alignment while maintaining high standards for excellence.
  • Excellent written and verbal English.

Compensation and Benefits

  • Competitive salaries and meaningful token options ($UMA and $ACX), with voting rights, rewards, and growth potential.
  • Base salaries range from $180k-$210k (USD), with meaningful holistic compensation packages for long-term growth.
  • Payment in stablecoins or fiat.
  • Supportive culture with flexible vacation policies, family care, training, and development.
  • 100% remote, encouraging you to create your ideal work environment.
  • At least two team-wide offsites a year.

Our Values

  1. Economic freedom for each individual.
  2. Openness, honesty, and directness.
  3. Integrity.
  4. Iterative learning.
  5. Smart risk-taking.
  6. Creating an environment for everyone to do their best work.

Why We Love Working at Risk Labs

We align with the crypto industry ethos, aiming to impact the industry and world positively. You’ll succeed at Risk Labs if you’re a self-starter, kind, adaptable, and passionate about making an impact. Our values-driven team strives to create an environment for doing our best work and achieving success. We’re building products we believe in and continually striving for innovation and growth. We support each other to create a happy, healthy, and inspired team vibe, motivating us to build things the world needs and loves. We pride ourselves on being family-friendly and nomad-friendly.

UMA’s optimistic oracle is a decentralized truth machine for Web3, a bold and exciting statement. We’ve built a solid foundation with a capable team, technology, and products, with an exciting road ahead filled with technical challenges, growth, and storytelling. Across is paving the way for intents-based solutions and settlements, creating an interoperable world where DeFi is seamless. We’ve grown from an early bridge to a market leader, continually innovating and building. We have big dreams and a team excited to bring them to life.

Still Want to Know More?

  • Our team blends sought-after engineers and a diverse business team showcasing high-quality tech. Our international, fast-growing team has diverse experiences and world-class talent, supported by investors like Placeholder, Blockchain Capital, Bain Capital, Coinbase, Dragonfly, and more.
  • We support wellness, encouraging time off when needed.
  • Risk Labs offers constant development, building, experimenting, and evolving, with no right answers and a commitment to doing our best.