Lead Product Marketing Manager – Fintech

Job Description

We aim to harness the collaborative potential of communities by making Web3 universally accessible, user-friendly, and easy to build on.

About Working with Consensys

Joining Consensys places you at the forefront of a transformative paradigm that aims to better society. We believe blockchain technology, as the next technological wave, can establish a foundation for a more just and equitable world.

Though blockchain technology is just over a decade old, and Ethereum is still in its infancy, our potential is vast. You’ll contribute to the development of tools, infrastructure, and applications that will scale these platforms to billions of users.

You’ll be immersed in new ideas, concepts, and frameworks from your peers, challenging you to excel. You’ll be part of an expansive network of entrepreneurs and technologists, many of whom have gone on to become tech entrepreneurs, CEOs, and team leaders at prominent tech companies.

About Marketing

At Consensys, we create work that propels the crypto industry forward, spreading our cutting-edge products globally and advocating for Web3 technology adoption. Our ambitious team uses a unique perspective to influence crypto culture and mindsets, taking pride in our optimistic outlook.

Opportunity

We are looking for an independent Product Marketing Lead to bring a new product to market and scale it to a wider audience.

Responsibilities

Product Positioning and Strategy:

  • Collaborate with the Product team to define the long-term vision and strategy for new MetaMask products, understanding market opportunities, user segments, and competitor offerings.
  • Develop and communicate value propositions with compelling messages that resonate with users.
  • Work with cross-functional teams to convey product-centric value propositions and messaging on external channels.

Go-to-Market Strategy:

  • Create and execute the GTM plan for our evolving offerings with support from cross-functional marketing teams.
  • Identify the most effective channels to reach target audiences and develop relevant collateral.
  • Collaborate with the Growth team on life-cycle marketing plans and continuously optimize to meet ambitious targets.
  • Innovate to reach objectives and drive cross-product opportunities.

Day-to-Day Activities:

  • Diagnose and resolve business issues using analytical decision-making.
  • Manage budgets to achieve business objectives.
  • Partner with cross-functional teams to bring GTM strategies to life.
  • Manage external partnerships.

Qualifications

  • 6+ years of product marketing experience in FinTech, with a focus on launching new financial products and driving revenue and customer growth.
  • Experience in developing end-to-end go-to-market plans, creating compelling positioning, messaging, and user-facing content.
  • Proficiency in life-cycle marketing, from awareness to acquisition to retention and loyalty, with the ability to translate data into actionable insights.
  • Demonstrated ability to bring innovative solutions to complex challenges.
  • Proven capacity to identify growth opportunities and set critical priorities.
  • Strong cross-functional relationship-building skills and the ability to motivate diverse teams.
  • Excellent communication skills and a collaborative nature.
  • Intermediate understanding of Web3 in a professional or personal capacity.
  • Ability to thrive in a fast-paced environment typical of Web3 and Consensys.

Bonus Points

  • Product marketing experience in Web3, especially in FinTech Web3.
  • Experience in co-marketing partnerships.

Application Encouragement

Even if you don’t meet all the requirements, we encourage you to apply. We are committed to building a diverse team and value transferable skills. Challenge our ideas on the role requirements.

Equal Opportunity Employment

Consensys is an equal opportunity employer. We welcome applicants from all backgrounds and are committed to making our technology accessible to everyone. Employment decisions are made without regard to protected characteristics.

Salary Information

For US-based candidates, the salary range is $150,000 to $200,000 USD, excluding bonuses, equity, and other benefits. The final salary will be determined based on experience and skills during the interview process.

For more information on protecting yourself from recruitment fraud, please review our best practices at Consensys Careers.