Marketing Campaign Operations Manager

Job Description

InVision is a leading Digital Product Design platform, instrumental in crafting exceptional customer experiences. We equip teams with design tools and educational resources to navigate every phase of the product design process, from ideation to development.

Over 4 million users leverage InVision to establish a consistent and efficient design workflow, enabling rapid design and prototyping before any coding begins. This collaborative approach is utilized by over 80 percent of the Fortune 100, including companies like Airbnb, Amazon, HBO, Netflix, Slack, Starbucks, and Uber, to enhance their product design processes.

As a fully distributed company, InVision employs staff across 25 countries. The company has secured over $235 million in funding from prominent investors such as Accel, ICONIQ, FirstMark, Tiger Global, Battery Ventures, and Spark Capital. Learn more at InVisionApp.com and InVisionApp.com/blog.

The Campaign Operations Manager oversees campaign operations and integrated efforts that drive revenue across both self-serve and enterprise sectors, reporting to the Director of Marketing Ops and Automation.

Key Responsibilities:

  • Develop and communicate an integrated campaign calendar in collaboration with marketing and sales teams. Work with Content, Product Marketing, Design Education, and Events to align with revenue goals and campaign plans.
  • Coordinate with Sales and Marketing Ops to ensure lead follow-up and campaign goals are met. Monitor lead quality and follow-up, working with sales contacts, Sales Operations, and Marketing Operations to ensure proper tagging and tracking before campaign launches.
  • Partner with Sales Enablement/Productivity on training for new revenue-generating campaigns, creating sales FAQ cards for each impactful campaign/launch.
  • Define target account lists for events and online campaigns to focus marketing efforts on high-priority customers.
  • Advise the Director of Customer Acquisition and Sr. Enterprise Marketing Manager on campaign targeting opportunities.
  • Assist with post-campaign reporting as needed.
  • Work with online marketing to coordinate campaign requests across various marketing functions.

Tasks and Responsibilities:

  • Ensure proper campaign tracking, create documentation, and train the XDR team on content usage. Align campaign timing, content, and brand with other marketing areas.
  • Manage logistics for webinars, including project management tasks, creating GoToWebinar and landing pages, segmentation lists, SFDC tracking, email setup, and sales training.
  • Optimize on-demand webinars to enhance viewer engagement in collaboration with the Website Product Manager, content, and web development teams.
  • Strategize and create email database campaigns, such as enterprise upgrades and re-engagement tracks, in close coordination with the Marketing Automation Manager.
  • Coordinate online campaigns by ensuring tracking, communication with stakeholders, and timely and accurate delivery of all components.

Benefits & Perks:

InVision offers a unique work environment with a diverse global team. In the U.S., employees are spread across 40+ states, including New York, San Francisco, Austin, Portland, and Boston, with the freedom to work from anywhere. U.S. benefits include comprehensive health plans and a 401k plan.

Global benefits for all employees include a flexible vacation policy, monthly coffee shop stipends, annual book allowances related to your profession, and reimbursements for home office setup and wellness. Benefits may vary by country, so please inquire with our recruiting team about specific offerings in your location.

InVision is proud to be an equal opportunity workplace, committed to providing equal employment opportunities regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, gender identity, or veteran status. If you require accommodations due to a disability or special need, please let us know.