Performance Marketing Manager

Job Description

Are you seeking to join a company that highly regards your drive, enthusiasm, and eagerness for personal development? Look no further than the Mysa team! Our workplace is truly exceptional, where we cultivate an environment of growth and fulfillment. Wondering how we maintain such lush greenery? It’s because we nourish it with a plethora of benefits, flexible work arrangements, and ample recognition for our employees. Our team members boast about their roles to friends, often blurring the lines between work and play. We prioritize fostering a distinctive company culture that prioritizes the well-being of our employees.

We’re currently in search of a Performance Marketing Manager to join our team, either at our headquarters in St. John’s, NL, or remotely. Since our inception in 2018, Mysa smart thermostats have rapidly gained popularity among homeowners, garnering thousands of rave reviews. The Performance Marketing Manager will lead the expansion of our customer acquisition efforts to ensure millions of Mysa customers can save both money and the environment. With multiple products in the market and more on the horizon, this role presents a multitude of exciting challenges and opportunities to drive revenue growth.

Your Responsibilities:

  • Formulate performance marketing strategies and initiatives based on customer insights, campaign data, industry trends, and best practices.
  • Manage the budget for paid media channels (over $1M) and optimize budget allocation across various platforms to drive cost-effective user actions and minimize operational expenses.
  • Continuously refine programs, campaigns, and landing pages based on real-time performance metrics and ROI.
  • Lead the strategy and execution of existing campaigns across platforms such as Facebook, Instagram, Google Ads, Google Shopping, and Amazon ads.
  • Conduct thorough keyword research and analysis to inform SEO and SEM strategies.
  • Drive traffic across all stages of the marketing funnel.
  • Collaborate with cross-functional teams to develop and deliver compelling content.
  • Track the customer journey, conduct funnel analyses, and explore new channels and tactics based on insights.
  • Utilize design and copywriting skills to develop and refine landing pages and ad content.
  • Provide regular updates, progress reports, timelines, and results.

Who You Are:

  • Bachelor’s degree preferred but not required.
  • 5-7 years of digital marketing experience in DTC and/or e-commerce roles.
  • Extensive hands-on experience in developing and optimizing acquisition campaigns across various platforms.
  • Proficient in keyword research and SEO content strategy.
  • Strong background in data analytics and strategy, including proficiency in Google Analytics and A/B testing.
  • Advanced Excel skills and experience in setting up reporting templates.
  • Experience with Amazon Marketing Services and brand marketing is advantageous.
  • A self-starter with excellent multitasking abilities, attention to detail, and a creative flair.
  • Ambitious with a drive to achieve excellent results and communicate effectively at all levels.
  • Comfortable diving into details while maintaining a strategic perspective.
  • Passionate about marketing and staying abreast of industry developments.

Mysa’s Mission:

Our mission is to combat climate change by providing innovative solutions like Mysa, the first smart thermostat for high voltage electric baseboard heating. Through energy efficiency and conservation, our products aim to make the world more environmentally sustainable. We’re dedicated to expanding our product line across various markets while fostering a work environment that brings out the best in our people.

What We Offer:

  • A fulfilling career path to showcase your talents and hone your skills.
  • Recognition and appreciation for your contributions.
  • Unlimited paid time off within reason.
  • Flexible work environment and hours.
  • Training and development opportunities.
  • Health and wellness programs.
  • Competitive salary and benefits package.
  • Quarterly team building activities.
  • Allowances for personal and professional development.
  • Access to high-quality sound reducing headphones and a free Mysa Thermostat for your home.

At Mysa, we celebrate the unique qualities and diverse experiences of each individual. If this role resonates with you and you meet most of the criteria, we encourage you to apply. We value individual abilities over a mere profile on paper.