PPC Senior Specialist Paid search (Google Ads) at TA Monroe Digital

Job Description

TA Monroe, headquartered in Florida, USA, is currently offering a remote position, welcoming applications from candidates worldwide. The ideal applicant will undertake the responsibility of planning, coordinating, and executing projects within predefined budgets, schedules, and scopes. Additionally, they will proficiently oversee and present project progress updates to both management and team members.

Key Responsibilities:

  • Conducting market and competitor research
  • Establishing paid media objectives and key performance indicators (KPIs)
  • Developing and implementing a comprehensive funnel strategy
  • Creating and launching paid media advertising campaigns
  • Monitoring and optimizing paid media campaigns, including budget management
  • Analyzing and reporting campaign KPIs to clients on a weekly and monthly basis
  • Providing insights on creative copy and graphic ad templates
  • Staying abreast of paid media industry trends and advancements
  • Communicating project progress, timelines, and outcomes to the team and management
  • Collaborating closely with team members to achieve client objectives

Qualifications:

  • Minimum 3 years of experience in Search Engine Marketing (SEM) and Paid Search (PPC), primarily focused on daily and weekly management of paid advertisements
  • Proficiency in managing medium to large-scale B2B accounts across various business verticals, particularly B2B SaaS, and experience with A/B and multivariate testing
  • Demonstrated interest in data-driven problem-solving, with a degree in marketing, finance, engineering, economics, or relevant professional experience
  • Proficiency in spreadsheets, Google Docs, and Slides, along with experience in website analysis using various analytics tools, including Google Analytics and internal reporting tools
  • Upper intermediate proficiency in English

Essential Soft Skills:

  • Meticulous attention to detail and the ability to multitask effectively in a deadline-driven environment
  • Clear and articulate communication skills
  • Rapid acquisition of knowledge in new industries and business types, with the capability to apply this knowledge to internet marketing initiatives and client objectives
  • High levels of integrity, autonomy, and self-motivation
  • Strong analytical, organizational, project management, and time management abilities.