Remote Senior Customer Marketing Manager

Job Description

At Vidyard, we simplify life for sellers, marketers, and corporate communicators with our video messaging tools, AI tools, and other products, used by companies like Microsoft and LinkedIn. We are dedicated to uplifting our customers, teammates, communities, and ourselves.

About the Role

Vidyard is seeking a Senior Customer Marketing Manager to join our Demand Generation team. Reporting to the Manager of Demand Generation, you will drive customer marketing campaigns to boost upsell and cross-sell sales pipelines, re-engage our customer base, and reduce churn. You will build and nurture a customer community, identify upsell and cross-sell opportunities through buyer intent signals, and run customer lifecycle campaigns.

This is a remote position open to candidates in Canada.

About the Team

Our Demand Generation team runs multi-touch marketing campaigns to generate a high-quality pipeline for our sales-led business. The team uses various marketing channels, including events, ABM, email marketing, and paid media, focusing on fast experiment cycles and data-driven feedback loops.

What You’ll Work On

  • Develop customer marketing campaigns to leverage upsell and cross-sell opportunities.
  • Collaborate closely with sales and customer success teams to align customer marketing strategies.
  • Utilize marketing channels such as email, social media, and paid marketing to drive campaigns, working with marketing channel specialists as needed.
  • Execute customer ABM strategies to generate an enterprise customer pipeline.
  • Plan and host customer roundtable events to share thought leadership and product updates.
  • Partner with the product marketing team to communicate key product updates.
  • Manage and optimize user and customer email nurture programs to drive pipeline, prevent churn, and increase re-engagement.
  • Create a library of customer case studies and success stories for use by sales and marketing teams.
  • Host webinars and virtual community events on key feature updates and topics of interest.
  • Develop educational content to improve product adoption within our customer base.
  • Report on customer pipeline and the impact of customer marketing programs to cross-functional stakeholders.

What You’ll Bring to this Role and Your New Team

  • Over 5 years of customer marketing (or related) experience.
  • Experience in cross-functional environments, preferably with sales teams.
  • Experience in both product-led and sales-led business models.
  • Proficiency in marketing automation and CRM software.
  • Strong analytical skills and experience with data-driven decision-making.
  • Knowledge of sales, digital marketing, and growth marketing techniques and strategies.
  • Excellent communication and collaboration skills.
  • Ability to prioritize and manage multiple tasks and projects.
  • Strong problem-solving and decision-making skills.
  • Flexibility and adaptability to change.
  • A desire to learn and grow in demand generation and customer marketing.

Our Tech Stack

  • Marketo
  • Demandbase
  • Salesforce
  • Pocus
  • Alyce
  • UserGems

Why You’ll Love Working at Vidyard

  • Competitive pay
  • Comprehensive, flexible benefits from day one (Canada-specific)
  • Wellness allowance
  • Flexible hours, unlimited vacation, and support for travel while working
  • Access to Inkblot digital mental health platform and mental health coverage
  • Allowance for growth and development
  • Parental leave top-up
  • Paid volunteer hours
  • Employee resource groups for empowerment and community impact
  • RRSP match
  • Stock options
  • Flexible holiday program
  • Home office stipend
  • Flexibility to work from home or in our collaboration space in Kitchener, Ontario, with occasional in-person meetings/events.

Vidyard is an equal opportunity employer. Applicants needing reasonable accommodation for the application or interview process should contact us at recruitment@vidyard.com. Unsolicited resumes from agencies will not be accepted.

Estimated Salary and Compensation

$65,000 — $110,000/year based on similar roles.

Benefits

  • 401(k)
  • Distributed team
  • Async work environment
  • Vision, dental, and medical insurance
  • Unlimited vacation and paid time off
  • Four-day workweek
  • Company retreats
  • Coworking budget
  • Learning budget
  • Free gym membership
  • Mental wellness budget
  • Home office budget
  • Pay in crypto
  • Profit sharing
  • Equity compensation
  • No whiteboard interview
  • No monitoring system
  • No workplace politics
  • Inclusive hiring for all ages