Senior Media Buyer, Facebook and Instagram at Publishing.com

Job Description

Marketing Position

Reports to: Director of Marketing, Paid Media Manager
Location: Remote

Company Summary
Publishing.com empowers individuals from various backgrounds to create significant income streams through book publishing. As a leading online education platform, we guide our students in selling books and audiobooks on major platforms like Amazon and Audible. Proudly, Publishing.com ranked 19th on the Inc. 5000 list of fastest-growing private companies in America for 2023! Our mission is to be the ultimate destination for all publishing-related needs, and with the launch of our new software, Publishing.ai, we aim to further revolutionize the publishing industry. This innovation is a key milestone in our journey as we continue to expand our services and support our community of authors and publishers.

About The Role
We are seeking a Senior Media Buyer to join our team, focusing on optimizing large-scale online paid acquisition campaigns, primarily on Facebook and Instagram.

About You
We are looking for a candidate with strong strategic and analytical skills, along with a solid background in online education or coaching. Expertise in Hyros and GA4 is essential, and knowledge of other advertising platforms is a plus. This role requires a strategic thinker who constantly seeks innovative ways to exceed market standards and achieve outstanding results.

Responsibilities

  • Develop, optimize, and scale acquisition strategies, primarily for Facebook and Instagram campaigns.
  • Manage substantial ad budgets to ensure optimal ROI and performance.
  • Analyze data for trends and opportunities, utilizing expertise in Hyros and GA4.
  • Report on key metrics, highlighting successes and areas for improvement.
  • Build and maintain strong relationships with Facebook ad representatives.
  • Collaborate with internal and external teams to align strategies and creative efforts.
  • Stay updated on industry trends and competitors to adapt strategies continuously.
  • Refine audience segments, provide feedback to creative teams, and utilize platform features for precise targeting.
  • Work with our Conversion Rate Optimization team to drive conversions, focusing on sales and related actions.
  • Participate in advertising compliance efforts to maintain brand reputation and ad account health.

Expected Outcomes

  • Strategic Growth Leadership: Develop and implement acquisition strategies that consistently surpass market standards, achieving significant growth and engagement.
  • Maximized ROI: Deliver high ROI and performance by efficiently managing ad budgets and utilizing data to refine and expand campaigns.
  • Impactful Communication: Drive success through clear reporting and communication with internal and external stakeholders.
  • Continuous Improvement: Maintain industry leadership by staying abreast of trends and adapting strategies accordingly.

Requirements

  • Advanced experience in online paid acquisition on Facebook and Instagram.
  • Proven ability to aggressively pursue ad buying opportunities and adapt strategies in real-time using market trends and analytics.
  • Demonstrated success in scaling 7-figure ad campaigns within Direct-to-Consumer Education, Coaching, High-Ticket, or eCommerce.
  • Knowledge of Hyros and GA4, or similar reporting tools.
  • Strong attention to detail, strategic thinking, analytical skills, and organizational abilities.
  • Ability to communicate findings clearly and confidently.
  • Proactive, self-motivated, and capable of excelling in a fast-paced, remote environment.

Why Publishing.com?
At Publishing.com, our commitment to our mission and core values is reflected in how we treat our team. We believe in nurturing our employees’ well-being, supporting their families, and empowering them to contribute to their communities. Here’s what sets us apart:

  • Recognized as #19 on the Inc 5000’s list of Fastest Growing Private Companies in America for 2023.
  • Completely remote team located worldwide with 100+ employees.
  • Competitive benefits, including paid time off (PTO), health, vision, and dental benefits, 401k, and remote team socials.
  • Deep commitment to our culture and core values: (1) Service that WOWs, (2) Ultimate Team Player, (3) Great Freakin’ Attitude, (4) Billion Dollar Standards.
  • Encouragement of learning, growth, and continuous improvement with meaningful programs to support professional development.
  • Opportunity to join a growing company expanding beyond education to become the one-stop shop for all self-publishing needs.

Some benefits are available to US-based employees only.

At Publishing.com, we strive to build diverse teams and foster a welcoming atmosphere. We understand that the job application process can be daunting, but we’re here to support you. Feel free to reach out with any questions or concerns about the hiring process. If you’re interested in joining us, email us at careers@publishing.com. We value your unique experiences and believe they contribute to our collective knowledge. We are committed to an environment where we learn from each other’s beliefs and experiences and celebrate differences, driving innovation forward. We ensure every team member feels valued and respected, regardless of location. Join our community—your talents and contributions are welcome.