Social Media Manager

Job Description

Upwork is the world’s leading freelancing platform. Each year, $1.5 billion worth of work is facilitated through Upwork, enabling businesses to achieve more while allowing professionals to transcend traditional time and location constraints to work on projects they are passionate about, anytime and anywhere. At Upwork, you’ll contribute to this growing success. Together, we’ll generate economic and social value on a global level, offering a reliable online space where businesses can connect with exceptional talent and work without limitations.

Are you up-to-date with the latest social media trends? Do you dream about generating social buzz that drives engagement? Do you often find yourself explaining the difference between a mention and a retweet? We’re looking for an ambitious social media manager to expand and manage our social media channels, currently boasting over 900,000 fans and followers. As a Social Media Manager at Upwork, you will help shape our voice on high-profile channels, enhance our efforts, and collaborate with cross-functional teams including marketing, sales, product, engineering, and customer support.


  • Lead our social media editorial calendar, including writing and posting.
  • Collaborate with partners to amplify PR, marketing, sales, and operations campaigns via social media.
  • Manage the day-to-day operation of our employee advocacy program.
  • Stay current with the latest social trends and technical changes, strategizing innovative ways to optimize our posting strategy and generate buzz to drive company growth.
  • Engage actively with our community to build dynamic channels that encourage balanced discussions.
  • Work with our customer support team to identify and escalate customer issues, refining practices and training as needed.
  • Partner with product marketing to refine messaging for new features and policy changes, and train the moderation team on responses.
  • Provide community feedback on hot-button issues and work across departments to ensure social needs are addressed in responses.


  • Professional experience managing business pages on Twitter, Facebook, LinkedIn, YouTube, and Instagram, and developing social/online campaigns that create buzz.
  • Self-starter with the ability to work independently on various projects with minimal supervision.
  • Excellent writing skills and interpersonal abilities.

Preferred Qualifications:

  • Proven experience working remotely in a dynamic environment, managing multiple priorities across stakeholders with a sense of urgency suitable for the 24/7 nature of social channels.
  • A genuine passion for social media and active usage of Facebook, Twitter, and LinkedIn.
  • Sound judgment in handling challenging customer issues.
  • Professional demeanor representing yourself and the company both online and offline.
  • Experience with Vimeo and SlideShare is a plus.
  • Familiarity with social tools like Buffer, Tweetdeck, and Lithium Response, as well as communication and productivity tools like Gmail, Google Docs, and Slack, and a quick ability to learn new software platforms.

Join us in transforming how the world works.

At Upwork, you’ll help shape the future of work. From our offices in San Francisco, Mountain View, and Chicago, we’re creating new opportunities for professionals worldwide. You’ll be part of a vibrant culture built on shared values: inspiring a boundless future of work, putting our community first, taking action, and building amazing teams. Along the way, you’ll enjoy the perks of a people-first company: Work from Home Wednesdays, daily breakfast and lunch, regular in-office happy hours, top-notch benefits, and more. Check out Upwork’s spotlight on The Muse for a glimpse of our daily work/life balance.

Upwork is committed to recruiting and retaining a diverse and inclusive workforce. As an Equal Opportunity Employer, we do not discriminate based on race, religion, color, national origin, gender (including pregnancy, childbirth, or related medical condition), sexual orientation, gender identity, gender expression, age, protected veteran status, disability, or any other legally protected characteristics.